Driven by trust.
Defined by impact.
A private advisory for family offices, executives and global brands. Between Switzerland and the UAE. By appointment.
An exclusive circle.
Over three decades between private banking, premium brands and elite sport. The same hand on every relationship. The same standard on every introduction.
Visit the firmWhat we do.
- 01
Executive Advisory.
Counsel for the few who carry the weight. Family offices, founders, principals.
- 02
Strategy & Brand.
Direction shaped in private. From the first idea to the right decision.
- 03
Partnerships & Network.
The right rooms. The right introductions. Worldwide.
The names behind the work.
A portfolio kept tight on purpose. Sport and automotive, premium and luxury, technology, finance and real estate.
- Bang & Olufsen

- Formula E

- FIA Extreme H

- UIM E1

- Allevo Capital

- P1 Global Management

- The Guarder

- First Consulenza

- UNIQ LINE

- Lookthrough

- Footbao

Marco
Parroni.
Founder of UNIQ PRIME. Over three decades across Julius Baer, Ferrari and Formula E, now a single practice operated by appointment from Switzerland and the UAE.
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Recent thinking.
From the field. Direct from LinkedIn.
Monaco. Formula E.14 days ago“Back in Monaco for the Formula E weekend. Seeing Gen4 up close for the first time — innovation, technology, sustainability and racing excitement, more impressive every season.”
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Novus. Munich.1 month ago“Some journeys take time and true conviction. Rode the NOVUS with founder René Renger in Munich. Building at this level takes vision, resilience and the right ecosystem.”
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Formula E. Gen4.1 month ago“Twelve years ago, when Formula E started, belief was everything. I had the privilege to be part of that journey from day one at Julius Baer. Watching Gen4 today feels like a big moment.”
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Some conversations only happen behind the right doors.
By appointment. Every introduction answered personally.
